Welcome to the best car hire prices in Reykjavik!

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Refundable Deposit

Upon booking you pay a confirmation deposit, fully refundable before the start of rental. Reserve Now

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Hotel Pick-Up

We offer hotel pick-up within city limits of all our rental locations. Contact us and we´ll pick you up. See Details

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Great Extras

GPS Satellite Navigation, Child Seats, Road Maps or CD guide around Iceland. Rent a car in Iceland with us! See Details

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We’re here to help

We pride ourselves on having a superb team of customer service agents at your disposal, 24 hours a day. Contact Us

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More Than Just Cars

We have a great range of camper van and motorhome rentals available from our sister company. Visit Campervan Iceland

Check out our diverse fleet of cars for rent

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  • Iceland rental compact city road vehicle with a bold and modern look.

    Eco & Full Size

  • Car rental within the 4x4 category, a sturdy and robust 4WD SUV.

    Mid SUV & 4x4

  • Chunky and strong crossover SUV.

    Large SUV

  • Rental van for large groups with a minibus body style.


Eco & Full Size

Toyota Aygo or similar

While small in size, it offers excellent drivability for little money. A perfect option for short trips around Reykjavík or within the city limits. Driving through Iceland now comes at a little price!

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16€per day

  • 20 USD
  • 14 GBP
  • 2,560 ISK

Mid SUV & 4x4

Dacia Duster or similar

One of the most affordable 4x4 SUV of our fleet. An efficient, robust vehicle with no frills but with all the essentials for a great adventure in Iceland at an excellent price tag.

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27€per day

  • 33 USD
  • 24 GBP
  • 4,160 ISK

Large SUV

Nissan X-Trail 4x4 or similar

A bold, versatile, and spacious 4x4 built for a perfect family trip in Iceland. No matter where your destiny is, this vehicle will surely take you there.

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66€per day

  • 80 USD
  • 58 GBP
  • 10,030 ISK


Renault Trafic 9 Seats or similar

Versatility and capability are what come to mind when selecting Renault Traffic. With an impressive luggage capacity and spacious interior, this is the best all-around van for group trips in Iceland.

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108€per day

  • 130 USD
  • 94 GBP
  • 16,400 ISK

We’ve rented to hundreds of happy customers!

Annabelle Sappa

12 Aug 2020

Great rental from start to finish. The staff at their Keflavik office and the customer service team are really nice and very helpful. The car was in good condition, very comfy to drive & economical (we did the whole Route 1) The rental price was really good, definitely the cheapest one around. I highly recommend this rental company.

Paul Hoefer

25 Jul 2019

I never thought I could have a great experience with a rental car company, but these folks proved me wrong. I highly recommend them.

Sujith Tom Abraham

24 Apr 2019

Great car rental company! This was the most affordable rental I saw in Iceland but that doesn't mean there were any shortcomings. Got a great car, no hidden charges, smooth process. Couldn't be more pleased

Helen Walker

27 Jul 2019

Booking online in New Zealand, we had no idea which rental company to use in Iceland and chose Reykjavik Cars mainly on price and some good reviews. We were not disappointed. The compact car we chose was great to drive, the friendly team at the Reykjavik city office gave us all the information we needed regarding road rules and driving in Iceland, and the price was very reasonable.

Taras Bekhta

24 Apr 2019

It is probably the best car rental company in Iceland. Whole process was very easy, car was in good condition, and the price was just amazing. I can only recommend this place! Thanks for helping us with our amazing holiday :)

Air Iceland company logo with a mythical winged divine horse
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66 North company logo, an Icelandic company dedicated to outdoor and technical clothing
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Iceland Tourism Board certificate stating that Reykjavik Cars is a registered and official company

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Booking button to rent a car in Iceland with a mountainous landscape as a background and a rental car on the road

Ready to Rent a Car in Iceland?

book now

Car Rental Iceland - The best Iceland car hire

So you want to take a road trip in Iceland? Good call, you’ve come to the right place! This land of fire and ice has so many incredible natural wonders to discover, and having the freedom to explore at your own pace offers a whole new dimension to your adventures. Cruise the open road and take in the sights of the famous Golden Circle, see cascading waterfalls, walk on the surface of a glacier or hike through Iceland’s national parks, they are stunning. With a rental car in Iceland the whole country opens up to you – get ready to explore!  We pride ourselves on being one of the very best car rental companies in Iceland. We are a young and dynamic team and we’ve been in the business for nearly a decade now. We offer 24-hour customer service, great flexibility and some of the most affordable car rental in Iceland. We’re on hand to help anytime and have a great range of cars. Choosing Iceland car rental companies doesn’t get much more simple than this!

What car to rent in Iceland? - Guide to Iceland car rental

Choosing the right rental car for your road trip is important and we are ready to help with expert local advice and recommendations. Which car hire you to opt for will all depend on where and what you want to do. Once you have an idea for your trip you can chat it through with us and we will guide you. We have a broad range of vehicles to suit any driver and expedition. All of our rental cars are regularly replaced with up-to-date models and our safety record is excellent.

If you want to rent a car in Iceland that can tackle the F-roads we’ve got you covered. We have an exciting range of large SUV rental in Iceland and 4x4 cars rental that are extremely safe and enjoyable to drive in Iceland. We handpick the best models, so you will feel confident to tackle some of the roughest and wildest roads in Iceland behind the wheel. Alternatively, you might be planning to use your Iceland rental car to take shorter trips in the south of the country. If so then we have some excellent two-wheel drive cars that will cruise the open roads of the ring road route and the south coast with ease. These cars will work well for day trips from Reykjavik or for summer road trips around the Golden Circle and the ring road.

Another important consideration is the cost of hiring a car in Iceland. When it comes to pricing, we can safely say we offer the most competitive and best price car rental in Iceland. From Kia to Suzuki to Mercedes, Suzuki Jimny Iceland and Mitsubishi we have a fantastic range of cars and 4x4 vehicles to rent. Just pick your favorite model and rest assured that our fleet of Iceland cars is second to none.

If you are looking for Iceland van rental there are a great range of camper van and motorhome rentals available from our sister company. Hiring a motorhome in Iceland opens up a whole new way to travel and experience the country. Visit Campervan Iceland to find out more.


Car Hire Iceland travel ideas

So you’re hooked on the idea of a road trip through Iceland, you’ve chosen the best Iceland car rental and you are ready to plan your route? Well, there are a whole host of options open to you depending on how much time you have for your trip and what you would like to experience.

If you have five days to a week for your trip, then you will have a good amount of time to explore Reykjavik and Iceland’s beautiful south coast. With this amount of time, you could easily take a relaxed road trip around the classic Golden Circle route too. Take in the mighty Gullfoss Waterfall, explore Thingvellir National Park and then dodge the water jets in the Geysir Geothermal fields. Rather than joining a guided tour, a car rental in Iceland allows you the freedom to take your time and explore independently. An Iceland self-drive car rental is the way to go even if you base yourself in the capital, our Reykjavik car rental service means that you can head out of the city on some exciting day trips. You will have the flexibility to make spontaneous stops or detours and really make the most of your time in Iceland.

For those who only have a couple of days in Iceland, you can get a cheap car hire in Reykjavik to explore the area. Your car rental will allow you to enjoy a couple of one-day excursions out of the city. Areas like the Snæfellsnes peninsula are just two hours and a half away from the capital of Iceland.

While you make your way through the Ring Road, you can discover places like Vatnshellir Lava Cave or Landbrotalaug Hidden Geothermal Pool. Once you get back from that beautiful region, get ready to enjoy what the vivid town of Reykjavik has to offer. Find parking in Reykjavik for your rental vehicle in Iceland, the city can be explored quickly and most main sites are within walking distance. Do not miss places like the Hallgrímskirkja Lutheran church or the Austurvöllur square where Reykjavik people, both local and visitors, love to spend time chatting and having a coffee together. When the night comes in, it is time to head out for an adventure. If you visit Iceland during the winter time, then you can go self-hunting for the Northern Lights or Aurora Borealis with your car rental in Reykjavik. It is an affordable way of enjoying this mesmerizing show of nature. There are plenty of things to do in Iceland, and you can use Reykjavik Cars to help with that task.

If you have the luxury of two to three weeks then even more travel options open up. You will be able to head off on a longer or more ambitious trip. You might choose driving the Ring Road that loops right around the coast of Iceland. With this extra time, you could also head into Iceland’s highland interior or to the more remote corners of Northern Iceland. With one of our Iceland rental cars, this amazing island is yours to enjoy.


FAQs - Iceland Car Rental

At this point, you may have quite a few questions about how rental cars in Iceland work and whether our business can accommodate all of your needs. To save you time we will run through some of the most common questions people initially have during the booking process. We’ve been in the business for a while now, and have been adapting our offering to make it the most convenient and best car rental Iceland service on the market. We have evolved over time and all of our business decisions have been made with convenience and customer service at their heart.

Car rental Iceland airport

Some of the most frequently asked questions we get are around organizing Iceland airport car rental. We can easily arrange to have your car ready and waiting for you at Keflavík International Airport when you land. We have streamlined the hand-over process as much as possible so that you’ll be packed up and ready to hit the road in no time. One of the ways that we do this is by organizing as much of the paperwork with you in advance, so you will have a head start before you embark on your trip. Then when you arrive you will only need to sign a few forms, run through the car rental features and away you go.

Car rental Reykjavik

Another option is to have your Iceland rental car delivered to you at your hotel in the capital. Many people prefer take a taxi to their hotel and then enjoy spending a couple of days exploring Reykjavik on foot. They then take delivery of their car and head out of the city, beginning their Iceland road trip after a relaxing city break. We can easily arrange for your Iceland rental car to be delivered directly to your hotel. In case you are looking for an Iceland car rental at Reykjavik Airport, we can also do that! Then all you will need to do is pack your suitcases into the boot and hit the open road.

Other common inquiries we get to center on renting a car in Iceland license requirements. This differs a little depending on where you are from, but all US, Canadian and European licenses are readily accepted. If you are travelling to Iceland under a different passport, just get in touch for a quick chat with us to confirm. The general rule when you rent a car in Iceland is that you must have a driving license that includes a photo ID.

We are happy to help with any and all questions you might have, so please do not hesitate to get in touch with us via our contact center or by email. We do also have a dedicated FAQ page that covers many more general queries.

Finally, you might also like to visit our blog section for further tips about what to do and where to go when you rent a car in Iceland. We have articles on the top attractions in Iceland, the island’s fascinating natural history and culture and many exciting things to do on a holiday in Iceland. Our blogs are designed to inspire and guide you on the most amazing Icelandic adventure. So, if you’re looking for the very best car rental in Iceland with the most comprehensive service, then look no further.


Iceland Car Rental Reviews

One of the things you'll be doing when trying to decide upon the best car hire company is to read Iceland car rental reviews. This is an important step when renting a car in Iceland. So what should you look for when researching car rental companies in Iceland? Well, aside from the most obvious ones of a business or enterprise having a high-quality selection of car models, you also want to look at their customer service rating.

What previous customers have to say about a company says a lot about the type of treatment that you can expect during your own trip. We always assume that when traveling, nothing will go wrong with our rental car. Ninety-nine times out of a hundred, that's usually true. Rental companies keep their vehicles clean and well-maintained in order to assure a certain level of customer satisfaction, comfort, and convenience.

But what happens when you do run into a spell of bad luck? What if your car breaks down or you get caught in an unexpected snowstorm? Your car rental company will be your point of contact and the ones you reach out to for help. When you're in this type of precarious situation, the thing that matters most is not isn't whether or not you have a brand new vehicle or even if you got the lowest rates on your Iceland car rental. Instead, what you want is peace of mind. You need to know that the person on the other line is concerned about your situation. You want a calm, reassuring voice letting you know that everything is going to be all right.

The importance of picking a provider with outstanding customer service cannot be overstated. While reading reviews, you want to look for companies that are not only knowledgeable but also have a rapid response time to inquiries. You need customer service agents that are easily accessible by phone and email and who can answer your questions promptly.

Reykjavik Cars prides itself on not only offering the best car rental in Iceland but also having a superb team of customer service agents at your disposal. We are ready and willing to assist you not only for hiring your Iceland car rental, but also to help you plan your trip. Any questions that you might have can be addressed either by reading our blog, browsing through our website, or speaking to one of our attentive customer service agents. You can also reach us 24 hours a day.


Best Car Rental Reykjavik

It's important to find the cheap car rental Iceland because this is the point of entry for all international travelers. Anyone taking a road trip around Iceland will fly into Keflavik International Airport. This is where everyone starts their journey. If you're lucky, you might even catch a glimpse of Iceland’s famous Northern Lights as your plane touches down or after you leave the arrivals area.

Car hire in Reykjavik Iceland has never been easier, with pickup and drop off points extremely close to the airport. Some are even within walking distance. We offer 24-hour car rental in Keflavik, which means you can pick your vehicle up or drop it off at any time. Regardless of the time you arrive at Keflavik, we’ll be able to take care of you. If you are looking for the best 4x4 for Iceland, the best car rental Iceland service and a budget rental at the highest quality, then we are the option to go!

Car Rental Reykjavik City

While many of Iceland’s car rental providers operate out of Keflavik International Airport (KEF), there are some models that can be hired and picked up from downtown. If you do decide to take an excursion to one of the top destinations on the island, rent a car and then head out to hit the open road. You may even be able to get the car delivered to your hotel for a small fee. Car rental in Reykjavik City is definitely possible for those awesome Iceland road trips. You'll make unforgettable memories with your travel companions and come back with plenty of amazing stories.

24-hour Car Rental Reykjavik: Taking a Day Trip

One of the best things about taking a trip in an automobile is the adventure of going on a day trip. If your time is limited in Iceland, the best way to use it just might be to take a short excursion for the day. Getting a 24-hour car rental in Reykjavik is the perfect way to do this. There are tons of destinations in Iceland that are only a two or three-hour drive from the country's capital. And they're all at your fingertips after renting a car in Iceland and getting behind the wheel. As you spend your time on the island exploring glaciers of blue car rental Reykjavik is the best way to experience these wonders.


Reserve a rental car in Iceland instantly!

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