ABOUT REYKJAVIK CARS

Welcome to Reykjavik Cars, your friendly Iceland car rental!

At Reykjavik Cars every one of our customers is at the heart of what we do, making your happiness our main priority. We only work with local companies that are 100% based in Iceland in order to get the best deals and the highest possible customer service.

Our team is comprised of young, energetic and dynamic individuals that love Iceland and have in-depth knowledge of the island, its roads, its secrets and everything necessary to guarantee that you have a safe journey.

Seeing our customers to the most remote corners of Iceland since 2013, Reykjavik Cars has everything you need to make your stay in Iceland perfect and unforgettable. We’ll provide you with the right vehicle for the trip you have planned and do so at a very reasonable price!

Come to Iceland today! Drive a super jeep, climb some glaciers, go on a whale-watching expedition… The island is yours to explore. Want more information, need help or have questions? Get in touch with us now and we’ll get you the answers you need.

Why choose Reykjavik Cars?

Experience. The RC team has ‘been there, done that’ since 2013. We’re experts in solving problems and making sure things run smoothly, so relax because we’ve got you covered!
Competitive Prices. Feel free to compare our prices with other companies on the island, you won’t be disappointed! We only work with well-experienced and established partners in order to get you the best deals.
Large Vehicle Fleet. Variety is said to be the ‘spice of life’, and that’s why we want all our clients to have that spice when they choose their rental vehicle. We can safely guarantee that, no matter who you are, you’ll find the perfect rental car for your trip to Iceland!
Eco-Friendly. At Reykjavik Cars we are committed to preserving the environment and that’s exactly why our vehicle fleet includes the hybrid Kia Niro, the perfect choice if you want to keep emissions down and power up!
Family Business. We are a family business and treat every one of our customers as such. We refuse to become impersonal and lose our essence. Our love for Iceland and our passion for helping humans discover its wonders are what we’re all about!

Safety Standards. Your safety is as important to you as it is to us! We comply with all essential and compulsory security measures demanded by Iceland authorities to make sure that your journey ends as happily as it started.
Reviews. We are proud to say that we have a score of 4.85/5 on Google Reviews! Don’t take our word for it, take a look at what hundreds of happy customers have to say about their experiences with us.
24/7 Customer Service. We provide assistance 24 hours a day, 7 days a week, both online and by telephone and rarely take longer than 30 minutes to answer. Whatever your problem is, let us know and we’ll do our very best to solve it.
Easy payment / Cancellations. Confirm your reservation by paying a fraction of the booking cost and, if something comes up and can’t make it, cancel anytime up to 15 days before the pick up to get a full refund.
Pick-up & Drop-off Service. During the booking process just let us know where you want to pick up your vehicle (Reykjavik Office or KEF Airport) and we’ll have it ready for you. If you choose our KEF Airport office, we'll pick you up and take you to sign the rental agreement and give you the keys to your set of wheels!

Our customers’ reviews speak for themselves

4.8

Based on 8347 Reviews

from our internal surveys*

Lucy C

Useful info

Customer Service

Online booking was straightforward. The offices are easy to find. Reykjavik office is within easy walking distance (with cases) of the city centre, down near the harbour. Staff were friendly, professional and helpful. We'd booked a Kia 4 x 4, which is what we got. Clean, almost new, well presented. No problems with car at all - and we did some F roads. Return at Keflavik airport was easy too. There's a petrol station just round the corner to top up if you need to.

17 Jun 2025

5.0

Victor Guerra

Pick Up

Customer Service

Very satisfied with the service; car pick-up and return were done swiftly. They will pick you up from the airport when arriving and drop you off as well when leaving. A plus for me was that the car was equipped with winter tires at no extra charge, which was key for driving around in Iceland during the winter.

02 Dec 2024

5.0

Sarah Sawall

Easy drop-off

Customer Service

We had a great experience with Reykjavík Cars! Our car was ready when we landed, it worked great the entire trip. The WiFi was helpful in navigating the island and worked seamlessly. Drop off was easy. I prefer to try and use local companies while traveling to keep money in the country I am going to and this fit that bill as well!

9 Jan 2023

5.0

*Reviews and ratings shown are based on internal surveys collected by our team.

Google Rating

Google

4.8

Trustpilot Rating

Trustpilot

4.7

Facebook Rating

Facebook

4.9

Keflavik Airport Car Rental Pick-Up

Why not switch immediately from the wheels of the plane you land in to the wheels of your brand new rental car?

At Reykjavik Cars we like making life easy for our customers, which is why we make picking up your rental car easy peasy. You’ll either have to walk for 5 minutes OR hop on our shuttle bus; it all depends on the rental car you choose!

We’ve got your back from the very beginning, so come on over to our Keflavik offices to pick up your rental vehicle and get on Highway 41 towards Reykjavik to kickstart your adventure!

Need more information? Have at it!

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