Rent a car in Iceland with Reykjavik Cars!

May there be light!

May there be light!

We only work with the most reliable local car rental companies to get you the best prices in Iceland and ensure that your trip runs smoothly. Relax and enjoy every second without having to worry about emissions or noise pollution in our fleet of new electric cars in Iceland.

About Us

Your EV car rental in Iceland

Your EV car rental in Iceland

Did you know that Tesla was the most-sold car in Iceland in 2023? Even the Vikings would have added a few Teslas to their plunder! Still haven’t joined the party? Rent an electric car in Iceland and take the island by storm!

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24/7 Support

24/7 Support

Our philosophy has always been: ‘treat others like you want to be treated’. We take pride in our 5-star customer service, from tending to all of your needs to answering your questions within minutes.

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Extras? No problem!

Extras? No problem!

Need a roof box for extra storage? How about a baby seat for your little princess? Choose the extras you need and enjoy every minute of your road trip around Iceland in your EV rental in Iceland.

All Extras

Free Cancellation

Free Cancellation

You might decide to postpone your trip to next month or even next year! Maybe it’s a matter of force majeure… That’s fine! Let us know 15 days in advance and we’ll return your deposit in full!

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Find your car
  • Land Rover


  • BMW


  • Jeep


  • Toyota Cruiser


Eco & Full Size


Have you planned your trip to Iceland and want to make sure to have the best possible experience? The Land Rover Defender 4x4 stands for quality, refinement and efficiency, as well as the practicality and space that come with a high-end, off-road vehicle! Turn on the engine, shift the gear and hit the road! Suitable for F-road.

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184.52€per day

  • 197.63 USD
  • 158.25 GBP
  • 26,558 ISK

4x4 Rentals

BMW X1 4X4

Don’t mistake the silent and smooth driving of the luxurious X1 with a lack of motor power! The BMW X1 4x4 is an absolute beast that will see you to your destination through rain and snow. A comfortable interior paired with a sleek exterior design make it ideal for Iceland’s Route 1, aka Ring Road, or day trips around Reykjavík. Dare to get behind the wheel of this beast? Suitable for F-roads.

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70.28€per day

  • 75.31 USD
  • 60.30 GBP
  • 10,118 ISK

LARGE SUVs & 4x4


Don’t let anything stand in your way! The Jeep Wrangler Rubicon 4x4 exudes road dominance, security and magnificence, combining total luxury with economy to keep your engine running for longer. Its spacious interior and soft-cushy seats make it the perfect driving companion to whizz around Reykjavik, Iceland and any obstacle that gets in your way. Suitable for F-roads.

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152.88€per day

  • 163.75 USD
  • 130.96 GBP
  • 22,003 ISK



Want to explore every nook and cranny of the Land of Ice and Fire? The Land Cruiser 4x4 is perfectly equipped to travel across asphalt, gravel or highland roads in order to get you to your destination. Its 170+ HP will put you in control at all times, giving you the power to satisfy your every whim during your Icelandic adventure. Suitable for highland F-roads.

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132.26€per day

  • 141.76 USD
  • 113.36 GBP
  • 19,038 ISK


Annabelle Sappa

12 Aug 2020

Great rental from start to finish. The staff at their Keflavik office and the customer service team are really nice and very helpful. The car was in good condition, very comfy to drive & economical (we did the whole Route 1) The rental price was really good, definitely the cheapest one around. I highly recommend this rental company.

Helen Walker

27 Jul 2019

Booking online in New Zealand, we had no idea which rental company to use in Iceland and chose Reykjavik Cars mainly on price and some good reviews. We were not disappointed. The compact car we chose was great to drive, the friendly team at the Reykjavik city office gave us all the information we needed regarding road rules and driving in Iceland, and the price was very reasonable.

Sarah Sawall

9 Jan 2023

We had a great experience with Reykjavík Cars! Our car was ready when we landed, it worked great the entire trip. The WiFi was helpful in navigating the island and worked seamlessly. Drop off was easy. I prefer to try and use local companies while traveling to keep money in the country I am going to and this fit that bill as well!

Giovanni Colombazzi

16 Feb 2023

I want to underline and thank the good service of your company. We noted the simply, fast delivery and comfort of the car. If you visit Iceland ,you need a car and for this I recommend Reykjavik Cars. Best regards.

Kunwar Singh

12 Jan 2023

The process was seamless, from booking the reservation to picking up and returning the car. The vehicle itself was in excellent condition and exceeded all of my expectations. The staff were friendly, helpful, and went above and beyond to ensure that my rental experience was pleasant and stress-free. They were quick to respond to our email queries prior to booking as well. I highly recommend this car hire company to anyone in need of a reliable and well-maintained vehicle. Their competitive prices ,and exceptional service make them a top choice in car rental. Thank you Reykjavik cars, we had a memorable trip.

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Tourism promotion board of Vatnajokull National Park
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Free cancellation
Iceland Tourism Board certificate of Reykjavik Cars
Car Rentals in Reykjavik Iceland

Ready to Rent a Car in Iceland?

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Got questions? You’re in luck! We’ve already provided answers to the most common questions regarding luxury car rentals in Iceland.

Iceland is full of remote natural wonders, many inaccessible without your own means of transport. Renting a car in Iceland provides comfort and gives you the freedom to plan your trip the way you want, making the most out of every minute spent on the island.
Renting a high-end car in Iceland for 1 week will cost you around $861 ($123 per day), depending on the season and the vehicle choice. The bigger your budget is, the better the vehicle you can hire!
Currently, as shown in the following price/quality benchmark of Iceland car rentals, the wise choice is Reykjavik Cars. The reason you won’t find us on rental comparison sites, such as Kajak or RentalCars, is because we only work with local companies and are 100% based in Iceland. Why? To make sure we get the best deals and to provide the best customer service possible!

All driving licenses issued from the U.S.A, Canada and the European Economic Area (EEA) are valid in Iceland. A driving license from anywhere else is valid provided it has:

  • A license number.
  • The license holder's photograph.
  • A valid date.
  • Been printed in Latin characters.

If your driving license does not fulfill ANY of the above requirements then you MUST obtain an International Driving License to be able to drive in Iceland.

The registered driver must be at least 20 years of age and have held a full drivers license for at least 12 months.

The minimum age of the registered driver may vary according to the type of vehicle hired. Please check our terms and conditions.

You will also need a valid driver’s license, passport and a valid credit card to rent a vehicle in Iceland.

You can use Iceland’s Ring Road to go all the way around the island in a single day if you don’t stop! But where’s the fun in that? Most people prefer spending a few days to complete this route and around 2 weeks to explore the island itself.

As you’ll probably want to venture out of Reykjavik and explore the island further, we recommend renting an automatic four-wheel drive (aka. 4x4) or SUV, as it will guarantee your mobility despite adverse weather conditions and give you the chance to reach as many far off corners of Iceland as possible.

It depends on the travel insurance policy that you have purchased. Take a good look at the fine print to see what it covers, if anything.

In any case, and because it’s better to be safe than sorry, make sure that the same person appears on the travel insurance and on the rental agreement, and that if you incur any damage, you report it within 24 hours of the event.

No, very low ground clearance sports cars and supercars are not available for rent due to the risks that the Icelandic landscape and weather conditions pose for both the vehicle and the driver.

The price for fuel in Iceland is high and tends to peak during the summer months.

For example, during August 2021 the price of gas in Iceland was 225.8 ISK per liter ($1.75 USD). That’s nearly $7 USD per gallon, so keep the high gas prices in mind when planning your trip!

Where to find us

  • Keflavik Office: between 5 AM and 2 AM (variable depending on the rental car you choose)
  • Reykjavik Office: between 8 AM and 6 PM (variable depending on the rental car you choose)

Ready to Rent a Car in Iceland?

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