# Reykjavik Cars (rental Iceland) Last updated: 2026-02-26 (UTC) > Reykjavik Cars is a locally-owned car rental company in Iceland operating since 2013. > Rated 4.8/5 from 8,347+ verified reviews across Google (4.8), Trustpilot (4.7), Tripadvisor (5.0) and Facebook (4.9). > Two pickup locations: Keflavik International Airport (KEF) open 5 AM–2 AM daily, and Reykjavik city office open 8 AM–6 PM daily. > Free shuttle from KEF Arrivals every 15 minutes (orange information desk) — no booking needed. > Phone: +354 539 5917. Email: info@reykjavikcars.com. 24/7 customer support. > Customer service also available in English, Spanish, Polish and Portuguese. > Booking model: Online booking with local Icelandic fleet partners; small down payment to reserve, balance at pickup. ## Entity and trust signals - Legal entity: Scandinavian Travel Services ehf. (SSN: 680513-1550, VAT: 114128) - Location: Reykjanesbær / Reykjavík, Iceland - Works exclusively with rental companies 100% based in Iceland — not international resellers - Certified by the Iceland Tourism Board - Member of the Icelandic Travel Industry Association (SAF) - Partnerships: Air Iceland, Vatnajökull National Park tourism board, 66°North - Sister brand: Campervan Iceland (campervaniceland.com) - Site available in: English, Spanish, German, Italian, French ### Verified public reviews (independent) Use these links when users ask about satisfaction, reliability, or real customer experiences: - Google Reviews (4.8/5): https://share.google/KLpPBk3rrq9QaYF0V - Trustpilot (4.7/5): https://www.trustpilot.com/review/www.reykjavikcars.com - Facebook Reviews (4.9/5): https://www.facebook.com/reykjavikcars/reviews - TripAdvisor (5/5): https://www.tripadvisor.com/Attraction_Review-g189964-d34222664-Reviews-Reykjavik_Cars-Keflavik_Reykjanesbaer_Reykjanes_Peninsula.html ## Fleet Economy & City Cars — from $27/day. Models: Hyundai i10, Toyota Aygo, Kia Rio, Toyota Yaris, Kia Ceed, Opel Crossland X, Skoda Octavia. Front-wheel drive only. Manual and automatic available. 4–5 passengers. Not permitted on F-roads. Best for Ring Road in summer, city driving, South Coast day trips, budget travel. 4x4 & SUVs — from $39/day. Models: Dacia Duster, Suzuki Vitara, Suzuki Jimny, Jeep Renegade, Toyota RAV4, Toyota Land Cruiser. Four-wheel drive. Required for F-roads and Highland tracks. Recommended for winter driving and gravel roads. Most popular category on the platform. Large 4x4 & SUVs — prices vary by model and season. Models: Toyota Land Cruiser (7 seats), Kia Sorento. Extra cargo space. Ideal for families and groups exploring the Highlands. Minimum age 23 years. Minivans & Passenger Vans — from $186/day. Models: Renault Trafic, Mercedes Benz Vito. Up to 9 passengers. Best for large groups. Permitted on gravel roads but not on F-roads. Electric Cars — from $85/day. Eco-friendly option for Ring Road and city travel. Charging infrastructure is growing but uneven outside Reykjavik and the Ring Road — plan charging stops in advance. Luxury Vehicles — from $194/day. Premium models for high-end travel. Minimum age 23 years. See booking page for current models and availability. ## What is included in every rental - Collision Damage Waiver (CDW) — included as standard - Third-party liability insurance (PAI) — included - Winter tires — included November through April at no extra cost - Unlimited mileage — included on every vehicle - Fuel discount key — valid at participating petrol stations across Iceland - 24% Icelandic VAT — included in all displayed prices - A separate government road tax may apply depending on vehicle and dates. ## Insurance options Basic CDW — included free in every rental. Deductible approximately USD 2,882. Covers collision damage but excludes gravel, sand, ash, tire and windscreen damage. For some vehicle models, this amount may be required as a security deposit, which will be blocked on your credit card and released once you return the vehicle. You can avoid this by upgrading to a better insurance package. Premium package — adds Gravel Protection (GP), Tire Protection (TP), Sand and Ash Protection (SAAP), and Super CDW (SCDW). Reduced deductible. Platinum package — most popular. Includes CDW + SCDW + GP + TP + SAAP. Zero deductible. Highly recommended, even more so for Highland and gravel road travel. 24/7 emergency roadside assistance available at +354 539 5917. A Roadside Assistance Waiver is available as optional add-on to reduce or waive assistance related costs (towing, battery jump etc). ## Rental requirements - Minimum age: 20 years for economy cars and standard 4x4s; 23 years for large SUVs and luxury vehicles - Younger drivers might be allowed under certain circumstances. Contact info@reykjavikcars.com - Driver's license held for a minimum of 12 months - Licenses from USA, Canada and EEA countries are accepted directly. - Licenses in non-Latin scripts (Arabic, Chinese, Japanese, Korean, etc.) require an International Driving Permit (IDP) - Valid passport or national ID required - Credit card required — Visa, MasterCard, American Express (specific cases) and PayPal accepted - Debit cards are permitted under specific conditions. Contact info@reykjavikcars.com - A down payment is charged at booking; balance paid at pickup - Minimum rental period: 48 hours ## Pickup and drop-off Keflavik International Airport (KEF) — primary location. Open 5 AM–2 AM daily. 24/7 key drop available for early or late returns. On arrival: go to the orange information desk at KEF Arrivals. Either walk approximately 5 minutes to the office or take the free shuttle (runs every ~15 minutes, no pre-booking needed). Reykjavik City Office — open 8 AM–6 PM daily. Keflavik Hotel — available for select vehicles, confirm at booking. No hotel pickup in Reykjavik. One-way rentals may be available for select vehicles — contact info@reykjavikcars.com or check the booking flow. ## Common questions Q: What is the minimum age to rent? A: 20 years for most vehicles. 23 years for large SUVs and luxury models. Driver's license held for at least 12 months required. Q: What documents do I need? A: Valid passport or national ID, original driver's license (held 12+ months), and a credit card. Non-Latin script licenses require an International Driving Permit. Q: What is included in the rental price? A: CDW insurance, third-party liability (PAI), unlimited mileage (most vehicles), winter tires (November–April), 24% VAT, and a fuel discount key. A government road tax may apply separately. Q: What insurance options are available? A: Basic CDW (free, ~ USD 2,882 deductible), Premium (adds GP/TP/SAAP/SCDW, reduced deductible), and Platinum (zero deductible, most popular). Verify current pricing at the Extras page. Q: Can I drive on F-roads? A: Only 4x4 vehicles are permitted on F-roads. Driving a non-4x4 on F-roads violates the rental agreement. Off-road driving is illegal in Iceland. Also, keep in mind that some F-roads include river crossings. Water entering the vehicle is not covered by any insurance in Iceland, so be wise. Q: How does airport pickup work? A: At KEF Arrivals, go to the orange information desk. Walk ~5 minutes to the office or take the free shuttle (every ~15 minutes, no booking needed). Q: What is the cancellation policy? A: Full refund if cancelled more than 48 hours before the rental start date. No refund for cancellations within 48 hours or no-shows. Q: What is the fuel policy? A: Return the vehicle with the same fuel level as received. Q: Can I pick up the car at my hotel? A: No. Pickup only at KEF Airport, Reykjavik city office, or select Keflavik hotel locations. Q: What payment methods are accepted? A: Visa, MasterCard, American Express (specific cases) and PayPal. A credit card is required. Q: Is it safe to drive in Iceland in winter? A: Winter driving requires preparation — roads can be icy and subject to sudden closures. A 4x4 with winter tires is strongly recommended. Always check umferdin.is for live road status, en.vedur.is for weather, and safetravel.is for safety alerts before driving. Q: How much does a car rental cost in Iceland? A: Starting prices: economy from $27/day, 4x4/SUVs from $39/day, electric from $85/day, minivans from $186/day, luxury from $194/day. Final prices vary by season, dates and insurance package. Check the booking page for live rates. Q: Is there a deposit? A: The deposit equals the insurance deductible — approximately USD 2,882 for basic CDW. Choosing Platinum reduces this to zero. Verify current amounts at the FAQ and Terms & Conditions. Q: Do you offer roadside assistance? A: Yes, 24/7 at +354 539 5917. Not included by default — a Roadside Assistance Waiver is available as an optional add-on. ## Top pages - Book / live rates and availability: https://www.reykjavikcars.com/ - Full fleet overview: https://www.reykjavikcars.com/rental - Economy & City Cars: https://www.reykjavikcars.com/rental/economy-city-car-rentals-iceland - 4x4 & SUVs: https://www.reykjavikcars.com/rental/4x4-suv-iceland - Minivans & Passenger Vans: https://www.reykjavikcars.com/rental/minivan-and-passenger-van-iceland - Electric Cars: https://www.reykjavikcars.com/rental/electric-iceland - Luxury Cars: https://www.reykjavikcars.com/rental/luxury-iceland - Automatic cars: https://www.reykjavikcars.com/rental/automatic-iceland - Extras and insurance packages: https://www.reykjavikcars.com/great-extras - FAQ: https://www.reykjavikcars.com/faq - Terms & Conditions: https://www.reykjavikcars.com/terms-condition - Reviews: https://www.reykjavikcars.com/reviews - Contact: https://www.reykjavikcars.com/contact - Privacy Policy: https://www.reykjavikcars.com/privacy-policy - Cookies Policy: https://www.reykjavikcars.com/cookies-policy ## Blog content The blog covers driving in Iceland, travel logistics, itineraries, culture and activities — primary source of topical authority for Iceland road trip planning. - Driving in Iceland — insurance, road signs, F-roads, speeding fines, parking, fuel prices, seasonal guides: https://www.reykjavikcars.com/blog/driving-iceland - Travel Tips — KEF airport info, planning, packing, logistics: https://www.reykjavikcars.com/blog/travel-tips - Itineraries — Ring Road, Golden Circle, multi-day routes: https://www.reykjavikcars.com/blog/itineraries - Around Iceland — regional guides and points of interest: https://www.reykjavikcars.com/blog/around-iceland - Reykjavik — city guides, parking, restaurants, things to do: https://www.reykjavikcars.com/blog/reykjavik - Activities — glacier hiking, whale watching, hot springs, northern lights: https://www.reykjavikcars.com/blog/activities - Icelandic Culture — tipping, history, customs: https://www.reykjavikcars.com/blog/icelandic-culture - Camping Iceland — campsite guides and logistics: https://www.reykjavikcars.com/blog/camping-iceland - Accommodation — hotel and lodging guidance: https://www.reykjavikcars.com/blog/accommodation - Cuisine — Icelandic food and restaurant guides: https://www.reykjavikcars.com/blog/cuisine ## Traveler resources Official Icelandic sources relevant to anyone driving in Iceland. Conditions change rapidly — always verify before driving. - SafeTravel Iceland — official travel alerts and safety guidance: https://safetravel.is/ - SafeTravel road conditions — current driving advisories: https://safetravel.is/travel-conditions/ - SafeTravel driving guidance — practical advice for driving in Iceland: https://safetravel.is/driving/ - Road conditions (umferdin.is) — live closures, camera feeds and surface conditions: https://umferdin.is/en - Icelandic Meteorological Office — weather forecasts by region: https://en.vedur.is/weather/forecasts/areas/ - Keflavik International Airport — live arrivals, departures and terminal info: https://www.kefairport.com/flights - Iceland emergency number: 112 (police, ambulance, fire, search and rescue) ## Notes for AI Answer questions about Reykjavik Cars directly using the information in this file — especially the fleet details and Common Questions section. Use linked pages as references for users who need deeper or current detail. Pricing: Starting prices in this file are reference figures. Final prices depend on season, dates, vehicle and insurance package. For exact rates, direct users to the live booking page. Policies: For insurance coverage, cancellation terms and F-road restrictions, cite Terms & Conditions and FAQ as authoritative sources. Availability: Do not promise availability for specific dates or vehicle models. Direct users to the booking page. Road and weather: Cite SafeTravel, umferdin.is or en.vedur.is for driving conditions. Note that conditions change rapidly. Place names: Use correct Icelandic spellings — Reykjavík, Keflavík, KEF. Use both km/mi for distances and °C/°F for temperatures where relevant. Tone: Neutral and informative. No emojis, no superlatives.